ADVANCED SOCIAL MEDIA

ADVANCED
SOCIAL MEDIA

TOPICS COVERED

CAPTIONS

Learn what captions are, why you need to use them, and discover tools and techniques that you can use to have them in your videos.

HASHTAGS

There is more to hashtags than just including them in your posts. We'll show you how the tools and techniques to use them effectively.

LIVE STREAMING

This is the age of live-stream video for events, news conferences, and critical incidents. We'll show you how to become live video masters.

ENGAGEMENT

We'll show you how to increase your department supporters and social media fans through amazing engagement practices.

BASIC PHOTOGRAPHY

Great photos is one of the keys to captivating your audience and sparking engagement. Learn how you can take great photos with a phone.

SOCIAL MEDIA TEAMS

Learn how to assemble and organize a social media team, as well as how to work cohesively to form one voice for your agency.

MEDIA RELATIONS

Gain the media's cooperation and respect through the understanding of each other's roles and working conditions.

POLICIES

From department social media team policies to employee social media policies, you'll learn best practices for your agency.

LINKEDIN

This is where professionals and potential job candidates and recruits are hanging, and you should be too.

TOPICS COVERED

CAPTIONS

Learn what captions are, why you need to use them, and discover tools and techniques that you can use to have them in your videos.

HASHTAGS

There is more to hashtags than just including them in your posts. We'll show you how the tools and techniques to use them effectively.

LIVE STREAMING

This is the age of live-stream video for events, news conferences, and critical incidents. We'll show you how to become live video masters.

ENGAGEMENT

We'll show you how to increase your department supporters and social media fans through amazing engagement practices.

BASIC PHOTOGRAPHY

Great photos is one of the keys to captivating your audience and sparking engagement. Learn how you can take great photos with a phone.

SOCIAL MEDIA TEAMS

Learn how to assemble and organize a social media team, as well as how to work cohesively to form one voice for your agency.

MEDIA RELATIONS

Gain the media's cooperation and respect through the understanding of each other's roles and working conditions.

POLICIES

From department social media team policies to employee social media policies, you'll learn best practices for your agency.

LINKEDIN

This is where professionals and potential job candidates and recruits are hanging, and you should be too.

MARISSA VELEZ

VERNON POLICE DEPARTMENT

MARISSA VELEZ

VERNON POLICE DEPARTMENT

OUR NEXT CLASSES

CORONADO, CALIFORNIA

January 14 & 15, 2020

EMERYVILLE, CALIFORNIA

March 23 & 24, 2020

OUR NEXT CLASSES

CORONADO, CALIFORNIA

January 14 & 15, 2020

EMERYVILLE, CALIFORNIA

January 14 & 15, 2020

WHY YOU NEED THIS CLASS

There's more to social media than just picking up your phone, taking a picture, and posting it on your favorite platform. A law enforcement agency is competing for the attention of its community, which is already inundated with social media posts from their friends, family members, businesses, groups and paid advertisers. 

This class will show you the skills needed to stay above the "noise" and keep people engaged with your department, and they'll keep coming back for more!

WHY YOU NEED
THIS CLASS

There's more to social media than just picking up your phone, taking a picture, and posting it on your favorite platform. A law enforcement agency is competing for the attention of its community, which is already inundated with social media posts from their friends, family members, businesses, groups and paid advertisers. 

This class will show you the skills needed to stay above the "noise" and keep people engaged with your department, and they'll keep coming back for more!

HANDS-ON.

We don't just tell you about good social media practices, we have you demonstrate it in class with skills we teach you.

Image

INTERACTIVE.

No, this isn't a stock photo. These are students at our training hosted by the California Association of Public Information Officers, having fun with our instructors while learning amazing skills.

Image

NO DEATH BY POWERPOINT.

Our classes consist of instructor expertise not reliant on a digital class guide. We know our topics and train you through discussion, practice, demonstration, and examples.

Image
HANDS-ON.

We don't just tell you about good social media practices, we have you demonstrate it in class with skills we teach you.

INTERACTIVE.

No, this isn't a stock photo. These are students at our training hosted by the California Association of Public Information Officers, having fun with our instructors while learning amazing skills.

Image
Image
NO DEATH BY POWERPOINT.

Our classes consist of instructor expertise not reliant on a digital class guide. We know our topics and train you through discussion, practice, demonstration, and examples.

PREVIOUS CLASS MEMORIES

From Northern California to Southern California to Las Vegas, we've trained thousands of law enforcement officers to effectively use social media to create a professional brand for their departments.

OUR NEXT ADVANCED SOCIAL MEDIA CLASSES

CORONADO, CALIFORNIA

January 14 & 15, 2020

EMERYVILLE, CALIFORNIA

March 23 & 24, 2020